Wholesale Women's Footwear
A wholesale programme that works for a shop buying 300 pairs and for a chain buying 30,000 — because the commercial terms change with the order, not the service.
Who we supply
We supply independent shoe shops and boutiques, multi-store retail chains, online sellers and marketplace brands, importers and distributors, franchise groups, and new brands launching their first range.
The order structure differs for each of them. A marketplace seller needs range and speed; a chain needs consistency and a full size run; a distributor needs margin and a broad assortment. Tell us which one you are and we will structure the offer accordingly.
Stock styles vs new development
| Stock styles | Already patterned, lasts and moulds exist. Lowest MOQ, fastest delivery, best price. Best for testing a market or filling a gap quickly. |
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| Adapted styles | A stock style changed to your material, colour or trim. Small tooling cost or none. Good balance of speed and differentiation. |
| New development | Your own design or a genuinely new construction. Higher MOQ because pattern, lasts and materials must be booked. Best for building a defensible range. |
Order terms
| Minimum order | Quoted per style and per colour. Trial quantities are available for stock constructions — ask us for the exact minimum on the styles you are considering. |
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| Sampling | Sample lead time and cost are confirmed with your quotation. Sample cost is normally credited against a confirmed bulk order. |
| Production lead time | Confirmed on the order acknowledgement, after sample approval and deposit. Peak season and Chinese New Year need earlier booking. |
| Payment | T/T deposit on order, balance against a copy of the bill of lading. Other terms considered for larger or repeat orders. |
| Shipping terms | FOB Ningbo / Shanghai, China as standard. EXW, CIF and DDP quoted on request. |
| Inspection | Material, in-line and final AQL inspection. Third-party inspection welcome. |
| Packaging | Your labels, hang tags, polybags, barcodes, cartons and carton markings. |
| Documentation | Invoice, packing list, certificate of origin and full shipping document set. |
Trial orders and mixed orders
Your first order does not have to be a container. We support trial orders so you can prove sell-through before committing real money — and mixed orders so an online seller can stock range rather than depth.
Be specific about what happens after the trial. "We want 200 pairs to test, and if it sells we will place 1,500 pairs before the season ends" is a proposal we can work with.
Repeat orders
The second order should be easier than the first. We keep your specification, your lasts, your material references and your packaging artwork on file, so a repeat is a quantity and a date rather than a renegotiation.
Consistency is the whole point of a repeat. If the shade is wrong on the tenth shipment, we have failed at the only thing that matters in wholesale.
How to get a price list
Send us the categories you are interested in, your approximate quantities, your market and your price point. We will send the relevant price list, MOQ and lead times, and shortlist styles from our library that fit.
From enquiry to shipment in six steps
No stage is a surprise. You always know what happens next, what it costs and who is doing it.
Enquiry
Send style codes, quantities, target market and your required delivery date. If you have a reference shoe or tech pack, send that too.
Quotation
We come back with FOB pricing, MOQ, lead time and material options. Adjust the construction until the price works for your market.
Sampling
We develop the sample, you comment, we revise. Sampling is the cheapest place in the whole project to change your mind.
Order & Deposit
Confirm the order, pay the deposit, and we book the materials and the production slot.
Production & QC
Material inspection, in-line inspection and a final AQL check before packing. Third-party inspection is welcome.
Shipping
We pack to your carton markings, arrange the shipment from Ningbo or Shanghai and hand over the full document set.
Questions buyers ask us first
Are you a factory or a trading company?
We are a footwear trading company. We do not own a factory — we develop the styles ourselves and place production with partner factories around Zhuji, Zhejiang, China, then manage quality control, inspection and export documentation in-house. That model gives you a wider range and more flexibility than any single factory can offer, and you always deal with one contact, one quotation and one set of documents. You are welcome to visit the partner factories with us before you place an order.
What is your minimum order quantity?
MOQ depends on the style and the material. Stock constructions can start low so you can test a market; brand new developments need a higher quantity because the tooling and materials have to be booked. Tell us the style codes you are interested in and we will give you the exact MOQ in the quotation.
Can you make shoes to my own design?
Yes. Send a sketch, a tech pack, a physical sample or a clear photo with the changes you want. We develop the pattern, propose materials, and produce a sample for your approval before any bulk order. We do not copy protected designs.
Do you offer private label and custom packaging?
Yes. We produce under your own brand with your labels, hang tags, barcodes, polybags and cartons. Private label is a good fit if you run a franchise, a new brand or a high street multiple.
Ask for the price list
Tell us the categories, quantities and your market. You will get a price list, MOQ and lead times back within one working day.